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PPC Should Be a Part of Every Marketing Department’s Budget
Companies big and small are taking a closer look at their budget for “expendable” costs and marketing is often the first department to suffer drastic cuts. However, Pay Per Click (PPC) marketing should...
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Free Tools from Google to Help Your PPC Campaign
Free Tools from Google to Help Your PPC Campaign Best Things in Life are Free (sometimes, for PPC) The world is currently undergoing a global recession of epic proportions, and one of the tell-tale...
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New Google Adwords Mobile App Extension
Google AdWords continues to innovate their AdWords platform for mobile. Why would they not? This keeps them light years ahead of other advertising platforms (I’m looking at you, MSN) and mobile is the...
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How To Squeeze More Performance Out of a Mature PPC Campaign
When a PPC campaign is started or if you have just begun the optimization process, you may experience an exponential amount of growth and improvement in the first few months. Life is good and the...
View ArticleThe World’s Best Guide to Writing Google AdWords Ads (With Examples)
You are preparing for the biggest meeting of your life. Your boss is demanding ad copy. Not just any ad copy. It needs to amaze. Inspire. SELL! Suddenly, sweat drips down your face. You’re slamming...
View ArticleHow to Make Profitable Gmail Ads in 2019
Updated: April 14, 2019 Ding! You’ve got mail. As you fire up your inbox, your heart is racing with excitement. “It’s my Coachella ticket delivery confirmation, I just know it!!!,” you scream to...
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